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On April 25, 2025, the plenary session of the International Scientific and Practical Conference “Current Issues of the Global Economy: Greater Eurasia in a Multipolar World” was held at the Peoples’ Friendship University of Russia (RUDN University, Moscow).

The conference was attended by acting Professor Z.B. Akhmetova and lecturer N.T. Tulebayeva from the Department of Business Technologies.

The event brought together leading scholars, experts, and practitioners from various countries to discuss current challenges and prospects for integration across the Eurasian space. Participation in the conference contributed to fostering international academic dialogue and expanding scholarly cooperation.

As part of the conference and within the framework of SDG 4 “Quality Education,” a section titled “Global Challenges of Logistics and Marketing: Business Adaptation to the New Economic Reality” was successfully organized by the Department of Business Technologies.

During the session, participants discussed the current challenges facing businesses amid the global transformation of economic processes, as well as strategies for adapting logistics and marketing to the emerging economic reality.