SDG 8: Decent Work and Economic Growth.
On November 22, 2024, Asel Makulbekova, Director of the Marketing Department at "Kazakhstan People's Bank" JSC, delivered an engaging lecture titled "Product Marketing Strategy."
During the event, the speaker shared key insights on effectively positioning banking products in the market through marketing strategies, attracting clients, and enhancing product competitiveness.
Students received valuable advice from an experienced professional on the fundamental principles of marketing, strategy implementation, and market trends. The lecture included practical examples and real-life cases, demonstrating effective methods for launching products into the market.
This event provided future specialists with an opportunity to enhance their knowledge and skills in the field of marketing.
Curator-Advisors: Tletay Sh.T., Bazarbek Zh.P.
